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subject:"Marketingmanagement"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Book section"
~type_genre:"Glossar enthalten"
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Marketingmanagement
Social web
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Public relations
1,829
Öffentlichkeitsarbeit
1,829
Deutschland
429
Germany
429
Corporate Social Responsibility
181
Corporate social responsibility
181
Communication
150
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149
Kommunikation
148
Corporate reputation
141
Firmenimage
141
Crisis management
140
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140
Strategisches Management
112
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105
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104
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104
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103
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101
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101
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66
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66
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59
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59
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55
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55
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50
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50
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46
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46
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43
Unternehmensethik
43
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42
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42
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Bruhn, Manfred
10
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5
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4
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4
Bentele, Günter
3
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3
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3
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3
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3
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3
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2
Balderjahn, Ingo
2
Berg, Kati Tusinski
2
Boenigk, Michael
2
Etter, Michael
2
Fleck, Matthes
2
Haffa, Annegret
2
Hazleton, Vincent
2
Kirchhoff, Lars
2
Kitchin, Paul
2
Lewis, Rob
2
Merten, Klaus
2
Michelis, Daniel
2
Raffée, Hans
2
Ruisinger, Dominik
2
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2
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2
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2
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2
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2
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1
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1
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1
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Al Katheery, Alya
1
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Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
8
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Handbuch Unternehmenskommunikation
7
Strategic corporate communication in the digital age
7
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Ethical practice of social media in public relations
5
Marketing im gesellschaftlichen Dialog
5
New media and public relations
5
Public Relations
5
Communicating corporate social responsibility : perspectives and practice
4
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
PR-Kampagnen
4
Sport public relations and communication
4
Collusion through information sharing? : new trends in competition policy
3
Corporate social responsibility in the digital age
3
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
3
Exploring public relations
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
3
Social media and crisis communication
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
The Routledge handbook of strategic communication
3
The handbook of crisis communication
3
Analyzing the strategic role of social networking in firm growth and productivity
2
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
2
Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
2
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
2
Die Ökonomie des Sports in den Medien
2
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Medizinprodukte-Management
2
Nachhaltigkeit in der Wirtschaftskommunikation
2
Organisationskommunikation online : Grundlagen, Praxis, Empirie
2
Organisationskommunikation und Public Relations : Forschungsparadigmen und neue Perspektiven
2
Public relations and advertising theories : concepts and practices
2
Strategic public relations management : statics
2
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ECONIS (ZBW)
300
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1
Reputational compliance in the communicative online environment of a hotel entity
Bovsh, Lyudmila
;
Mouloudj, Kamel
;
Bosovska, Myroslava
; …
- In:
Business continuity management and resilience : …
,
(pp. 199-219)
.
2024
Persistent link: https://www.econbiz.de/10014535873
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2
Reputation research at a crossroads
Zavyalova, Anastasiya
- In:
Organization theory meets strategy
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014457417
Saved in:
3
Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
Saved in:
4
CSR communication on social media as a driver of the non-financial performance of the firm : role of chief executive officers and senior executives in CSR communication : a viewpoi...
Thakur, Shivani
- In:
Corporate Social Responsibility in Difficult Times
,
(pp. 3-17)
.
2023
Persistent link: https://www.econbiz.de/10014318048
Saved in:
5
Social media adoption in public sector communication : practices, opportunities and challenges in public sector organisations
Ofori, Daniel
;
Appiah-Nimo, Christina
;
Boachie-Mensah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 185-211)
.
2023
Persistent link: https://www.econbiz.de/10014289801
Saved in:
6
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
7
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
8
Health communication on social media : perceptions and influences
Cardoso, Paulo Ribeiro
;
Fonseca, Manuel José
- In:
Navigating digital communication and challenges for …
,
(pp. 113-129)
.
2022
Persistent link: https://www.econbiz.de/10013192717
Saved in:
9
The antecedents of consumer engagement in CSR communication in social media : a study on Omani University students
Alraja, Mansour
;
Hamdoun, Mohamed
- In:
Future advancements for CSR and the sustainable …
,
(pp. 264-292)
.
2022
Persistent link: https://www.econbiz.de/10012648743
Saved in:
10
Social media and stakeholder relationships : analyzing an online communication network in the sport industry
Yoon, Juha
;
Jang, Wonseok
;
Pedersen, Paul M.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 109-124)
.
2022
Persistent link: https://www.econbiz.de/10014311250
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