The antecedents of consumer engagement in CSR communication in social media : a study on Omani University students
Mansour Alraja, Mohamed Hamdoun
| Year of publication: |
2022
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|---|---|
| Authors: | Alraja, Mansour ; Hamdoun, Mohamed |
| Published in: |
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world. - Hershey, PA : IGI Global, ISBN 978-1-7998-8065-3. - 2022, p. 264-292
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| Subject: | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Studierende | Students | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-8065-3.ch013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648743