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subject:"Marketingtheorie"
~person:"O'Shaughnessy, John"
~source:"econis"
~subject:"Product management"
~subject:"Schätzung"
~subject:"World"
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O'Shaughnessy, John
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European journal of marketing : EJM
2
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ECONIS (ZBW)
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Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
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Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
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