Stepping aside and moving on : a rejoinder to a rejoinder
Year of publication: |
2011
|
---|---|
Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
Other Persons: | O'Shaughnessy, John (contributor) ; O'Shaughnessy, Nicholas Jackson (contributor) |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 7/8, p. 1319-1321
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Produkt | Product | Dienstleistung | Services | Kritik | Criticism |
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