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subject:"Markteintritt"
~isPartOf:"Discussion paper / International Transport Forum"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Markteintritt
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Discussion paper / International Transport Forum
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New entry in the Italian high-speed market : prepared for the Roundtable on The Economics of Investment in High-Speed Rail (18-19 December 2013, New Delhi, India)
Croccolo, Fabio
;
Violi, Alessandro
-
2013
Persistent link: https://www.econbiz.de/10010336701
Saved in:
2
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
3
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
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