Order of entry as a moderator of the effect of the marketing mix on market share
by D. Bowman and H. Gatignon
| Year of publication: |
1995
|
|---|---|
| Authors: | Bowman, Douglas ; Gatignon, Hubert A. |
| Publisher: |
Fontainebleau |
| Subject: | Marktanteil | Market share | Marketingmanagement | Marketing management | Markteintritt | Market entry | Marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | 31, 3 S |
|---|---|
| Series: | R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers. - Fontainebleau, ZDB-ID 1231885-1. R&D / INSEAD / INSEAD ; 95,26 : MKT |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000907931