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subject:"Markteintritt"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"R&D / INSEAD / INSEAD"
~subject:"Market share"
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Markteintritt
Market share
Marktanteil
6
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2
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1983-2008
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Marketing letters : a journal of research in marketing
R&D / INSEAD / INSEAD
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28
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27
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24
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1
Platform break-even market share
Arce M., Daniel G.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 713-725
Persistent link: https://www.econbiz.de/10014458469
Saved in:
2
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
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3
Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
Tsao, Hsiu-yuan
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009722396
Saved in:
4
The long-term box office performance of sequel movies
Dhar, Tirtha
;
Sun, Guanghui
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
Saved in:
5
More effective assessment of market performance in later stages of the product development process : the case of the motion picture industry
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1019-1031
Persistent link: https://www.econbiz.de/10009684816
Saved in:
6
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
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