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subject:"Markteintritt"
~language:"eng"
~person:"Bowman, Douglas"
~person:"Bronnenberg, Bart J."
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Markteintritt
Market share
5
Marktanteil
5
Brand
3
Markenartikel
3
Räumliche Verteilung
3
Spatial distribution
3
USA
3
United States
3
Competition
2
Consumer goods
2
Consumer goods marketing
2
Konsumgüter
2
Konsumgütermarketing
2
Market entry
2
Product differentiation
2
Produktdifferenzierung
2
Wettbewerb
2
1992-1995
1
Advertising
1
CPG = consumer package goods
1
Consumer behaviour
1
Food market
1
Konsumentenverhalten
1
Lebensmittelmarkt
1
Market structure
1
Marketing
1
Marketing management
1
Marketingmanagement
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Marktstruktur
1
Product quality
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Produktqualität
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Sunk Costs
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Sunk costs
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Werbung
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Bowman, Douglas
Bronnenberg, Bart J.
Filson, Darren
2
Johnson, Lester W.
2
Kohli, Rajeev
2
Lawless, Martina
2
Packalen, Mikko
2
Sah, Raaj Kumar
2
Wilkie, Dean C. H.
2
Ahmadi, Iman
1
Andrade, Luiz Flavio
1
Asplund, Marcus
1
Bates, Andree K.
1
Bergemann, Dirk
1
Berger, Allen N.
1
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1
Bianchi, Simona
1
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1
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1
Chatterjee, Rabikar
1
Cleeren, Kathleen
1
Cricelli, Livio
1
Croccolo, Fabio
1
Dekimpe, Marnik G.
1
Dhar, Sanjay K.
1
Dick, Astrid A.
1
Dubé, Jean-Pierre H.
1
Friedmann, Ralph
1
Fruits, Eric
1
Fung, Simon Yu Kit
1
Gallini, Nancy T.
1
Gatignon, Hubert A.
1
Geronikolaou, George
1
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1
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1
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1
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1
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Journal of political economy
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
1
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ECONIS (ZBW)
2
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1
Brand history, geography, and the persistence of brand shares
Bronnenberg, Bart J.
;
Dhar, Sanjay K.
;
Dubé, Jean-Pierre H.
- In:
Journal of political economy
117
(
2009
)
1
,
pp. 87-115
Persistent link: https://www.econbiz.de/10003842142
Saved in:
2
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
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