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subject:"Markteintritt"
~person:"Bowman, Douglas"
~person:"Bronnenberg, Bart J."
~person:"Dick, Astrid A."
~person:"Dubé, Jean-Pierre H."
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Markteintritt
Market share
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Marktanteil
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USA
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3
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Bowman, Douglas
Bronnenberg, Bart J.
Dick, Astrid A.
Dubé, Jean-Pierre H.
Filson, Darren
2
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2
Kohli, Rajeev
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Sah, Raaj Kumar
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Journal of money, credit and banking : JMCB
1
Journal of political economy
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
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ECONIS (ZBW)
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Brand history, geography, and the persistence of brand shares
Bronnenberg, Bart J.
;
Dhar, Sanjay K.
;
Dubé, Jean-Pierre H.
- In:
Journal of political economy
117
(
2009
)
1
,
pp. 87-115
Persistent link: https://www.econbiz.de/10003842142
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2
Entry into banking markets and the early-mover advantage
Berger, Allen N.
;
Dick, Astrid A.
- In:
Journal of money, credit and banking : JMCB
39
(
2007
)
4
,
pp. 775-807
Persistent link: https://www.econbiz.de/10003483219
Saved in:
3
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
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