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subject:"Marktforschung"
~isPartOf:"A century of marketing"
~isPartOf:"Journal of consumer behaviour : an international research review"
~language:"eng"
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Marktforschung
Advertising effects
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Consumer behaviour
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A century of marketing
Journal of consumer behaviour : an international research review
Journal of marketing research : JMR
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
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Journal of business research : JBR
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Marketing : journal of research and management
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Qualitative marketing research : approaches, techniques and analysis
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Routledge studies in marketing
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A master class in brand planning : the timeless works of Stephen King
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Advertising Research Foundation Publications
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CRESC - culture, economics and the social
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Der Markt : international journal of marketing
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ERIM report series research in management
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Econometric models in marketing
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European Advertising Academy
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Handbook of research in international marketing
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Integrated brand marketing and measuring returns
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International business, not as usual
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International journal of market research
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of food products marketing
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Journal of forecasting
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Journal of marketing analytics : JMA
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Journal of promotion management : JPM
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Journal of public policy & marketing
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Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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Journal of the Academy of Marketing Science
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LISS 2012 ; Vol. 2
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Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
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2
The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion
Reinhard, Marc-André
;
Messner, Matthias
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 179-191
Persistent link: https://www.econbiz.de/10003875838
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3
Advertising research
White, Percival
-
1978
-
[Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
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