Advertising research
Percival White
| Year of publication: |
1978 ; [Nachdr. d. Ausg.] New York, London 1927
|
|---|---|
| Authors: | White, Percival |
| Publisher: |
New York, NY : Arno Pr. |
| Subject: | Werbung | Werbung Gemeinschaftswerbung | Werbungsforschung | Vereinigte Staaten | Advertising | Werbewirkung | Advertising effects | Marktforschung | Market research | Forschung | Research |
| Extent: | XXIII, 597 S Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Repr. of the ed. publ. by Appleton, New York, 1927 |
| ISBN: | 0-405-11178-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003006150