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subject:"Marktforschung"
~isPartOf:"Handbook of research in international marketing"
~isPartOf:"International business, not as usual"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Advertising effects
209
Werbewirkung
209
Consumer behaviour
140
Konsumentenverhalten
140
Advertising
117
Werbung
113
Brand management
50
Internet marketing
50
Markenführung
50
Online-Marketing
50
Brand image
43
Markenimage
43
Brand
29
Emotion
29
Markenartikel
29
Social Web
23
Social web
23
Experiment
14
Cognition
13
Kognition
13
Celebrity endorsement
12
Celebrity-Werbung
12
Marketing management
12
Marketingmanagement
12
Psychology of advertising
12
Werbepsychologie
12
Product Placement
10
Product placement
10
Personality psychology
9
Persönlichkeitspsychologie
9
Credibility
8
Glaubwürdigkeit
8
Perception
8
Print advertising
8
Printwerbung
8
Sales promotion
8
Social Marketing
8
Social marketing
8
USA
8
United States
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Dens, Nathalie
1
Griffith, David A.
1
Kellstadt, Charles H.
1
Levy, Sidney J.
1
Malefyt, Timothy de Waal
1
Pelsmacker, Patrick de
1
Rajabi, Mahdi
1
Richard, Marie-Odile
1
Ryans, John K.
1
Spielmann, Nathalie
1
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Handbook of research in international marketing
International business, not as usual
Journal of business research : JBR
Journal of marketing research : JMR
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
3
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Marketing : journal of research and management
2
Qualitative marketing research : approaches, techniques and analysis
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Routledge studies in marketing
2
A century of marketing
1
A master class in brand planning : the timeless works of Stephen King
1
Advertising Research Foundation Publications
1
CRESC - culture, economics and the social
1
Der Markt : international journal of marketing
1
ERIM report series research in management
1
Econometric models in marketing
1
European Advertising Academy
1
European research studies
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Integrated brand marketing and measuring returns
1
International journal of market research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of food products marketing
1
Journal of forecasting
1
Journal of marketing analytics : JMA
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
LISS 2012 ; Vol. 2
1
MPIDR working papers
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ECONIS (ZBW)
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1
Relationship advertising : how advertising can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
Saved in:
2
How captive is your audience? : defining overall advertising involvement
Spielmann, Nathalie
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 499-505
Persistent link: https://www.econbiz.de/10009724775
Saved in:
3
Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.
;
Kellstadt, Charles H.
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162
Saved in:
4
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
5
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
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