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subject:"Marktforschung"
~isPartOf:"International business, not as usual"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Marketingmanagement"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Marketingmanagement
Advertising effects
208
Werbewirkung
208
Consumer behaviour
140
Konsumentenverhalten
140
Advertising
116
Werbung
112
Brand management
50
Internet marketing
50
Markenführung
50
Online-Marketing
50
Brand image
43
Markenimage
43
Brand
29
Emotion
29
Markenartikel
29
Social Web
23
Social web
23
Experiment
14
Cognition
13
Kognition
13
Celebrity endorsement
12
Celebrity-Werbung
12
Marketing management
12
Psychology of advertising
12
Werbepsychologie
12
Product Placement
10
Product placement
10
Personality psychology
9
Persönlichkeitspsychologie
9
Credibility
8
Glaubwürdigkeit
8
Perception
8
Print advertising
8
Printwerbung
8
Sales promotion
8
Social Marketing
8
Social marketing
8
USA
8
United States
8
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Article
16
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1
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1
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1
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Andreu, Luisa
1
Assaf, A. Georges
1
Balaji, M. S.
1
Cambier, Fanny
1
Carnevale, Marina
1
Casado-Díaz, Ana B.
1
Dens, Nathalie
1
Dewitte, Siegfried
1
Hadi, Rhonda
1
Hidalgo, Pedro
1
Jewell, Robert D.
1
Jha, Subhash
1
Jiang, Yangyang
1
Keh, Hean Tat
1
Kellstadt, Charles H.
1
Lei, Xi
1
Levy, Sidney J.
1
Lu, Yue
1
Luna, David
1
Malefyt, Timothy de Waal
1
Manzur, Enrique
1
Mattila, Anna S.
1
Merchant, Altaf
1
Pelsmacker, Patrick de
1
Poels, Karolien
1
Pogacar, Ruth
1
Poncin, Ingrid
1
Rajabi, Mahdi
1
Richard, Marie-Odile
1
Rose, Gregory
1
Saenger, Christina
1
Spielmann, Nathalie
1
Spotts, Harlan E.
1
Tafesse, Wondwesen
1
Uribe, Rodrigo
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
Xie, Ninghui
1
Xu, Xiaobing
1
Yang, Defeng
1
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International business, not as usual
Journal of business research : JBR
Journal of marketing communications
20
Journal of advertising research
16
Journal of marketing research : JMR
9
Journal of promotion management : JPM
9
International journal of advertising : the review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
7
Faculty & research / Insead : working paper series
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of promotion management : innovations in planning and applied research
6
Journal of consumer behaviour : an international research review
5
Journal of marketing
5
Psychology & marketing
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of global marketing
4
The marketing review
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Cutting edge international research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
MSI reports : working paper series
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
The journal of product & brand management
3
A master class in brand planning : the timeless works of Stephen King
2
Australasian marketing journal
2
ERIM report series research in management
2
European Advertising Academy
2
European research studies
2
Global journal of business research : GJBR
2
Green advertising and the reluctant consumer
2
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ECONIS (ZBW)
16
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1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
Saved in:
3
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
4
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
5
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
6
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
7
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
8
Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
Saved in:
9
Relationship advertising : how advertising can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
Saved in:
10
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
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