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subject:"Marktforschung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising research"
~subject:"Celebrity-Werbung"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Celebrity-Werbung
Advertising effects
477
Werbewirkung
477
Advertising
213
Werbung
212
Consumer behaviour
140
Konsumentenverhalten
140
Internet marketing
92
Online-Marketing
92
USA
86
United States
86
Fernsehwerbung
53
Television advertising
53
Brand management
48
Markenführung
48
Brand image
46
Markenimage
46
Target group
37
Zielgruppe
37
Psychology of advertising
35
Werbepsychologie
35
Product Placement
32
Product placement
32
Emotion
31
Advertising planning
28
Children
28
Kinder
28
Social Web
28
Social web
28
Werbeplanung
28
Gender
25
Geschlecht
25
advertising
22
Brand
19
Celebrity endorsement
19
Markenartikel
19
Cognition
18
Kognition
18
Print advertising
18
Printwerbung
18
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3
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English
25
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Bergkvist, Lars
3
Hung, Kineta
2
Tse, Caleb H.
2
Agnihotri, Arpita
1
Astous, Alain d'
1
Baxter, Stacey M.
1
Bhattacharya, Saurabh
1
Buijzen, Moniek
1
Carrillat, François A.
1
Chan, Kimmy Wa
1
Chan, Terri H.
1
Chou, Hsuan-yi
1
Deuskar, Sonali
1
Dominguez, Rafael
1
Dwivedi, Abhishek
1
Edelman, Benjamin
1
Eisend, Martin
1
Elberse, Anita
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Gittelman, Steven H.
1
Han, Sangpil
1
Herrero, Ángel
1
Hjalmarson, Hanna
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Jung, A-Reum
1
Khang, Hyoungkoo
1
Kim, Mi-Jeong
1
Knoll, Johannes
1
Kulczynski, Alicia
1
Lange, Victor
1
Langner, Tobias
1
Lavrakas, Paul J.
1
Lazure, Josianne
1
Lee, Jung-gyo
1
Marshall, Roger
1
Matthes, Jörg
1
McDonald, Robert E.
1
Mishrab, Aditya Shankar
1
Muehling, Darrel D.
1
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
Psychology & marketing
17
International journal of advertising : the review of marketing communications
14
Journal of business research : JBR
14
Journal of promotion management : JPM
14
Journal of marketing communications
13
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
The journal of product & brand management
8
Journal of global marketing
7
Journal of marketing research : JMR
7
Journal of retailing and consumer services
7
Marketing letters : a journal of research in marketing
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
Gabler Edition Wissenschaft
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
SpringerLink / Bücher
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Handbuch der Marktforschung
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International review on public and non-profit marketing
3
Journal of consumer behaviour : an international research review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
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ECONIS (ZBW)
25
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1
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
2
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
3
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
4
The dual entertainment theory in celebrity endorsements : the role of celebrity worship and profession
Roy, Subhadip
;
Mishrab, Aditya Shankar
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011875515
Saved in:
5
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
6
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
7
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
8
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
9
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
10
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
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