Celebrity endorsements : a literature review and research agenda
Lars Bergkvist and Kris Qiang Zhou
| Year of publication: |
2016
|
|---|---|
| Authors: | Bergkvist, Lars ; Zhou, Kris Qiang |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 4, p. 642-663
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| Subject: | celebrity endorsement | definition | literature review | research agenda | source effects | meaning transfer | Celebrity-Werbung | Celebrity endorsement | Bibliometrie | Bibliometrics | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1137537 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011585281