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subject:"Marktforschung"
~isPartOf:"International journal of forecasting"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Aufsatzsammlung"
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Marktforschung
Aufsatzsammlung
Marketing
58
Lieferantenmanagement
29
Supplier relationship management
29
B-to-B-Marketing
26
Business-to-business marketing
26
industrial marketing
22
business marketing
19
Marketing management
17
Marketingmanagement
17
Forecasting model
12
Prognoseverfahren
12
Theorie
11
Theory
11
Market research
10
Beziehungsmarketing
8
Relationship marketing
8
USA
8
United States
8
Selling
6
Verkauf
6
Graduate economics education
5
Innovation
5
Wirtschaftsstudium
5
Betriebswirtschaftsstudium
3
Bibliometrics
3
Bibliometrie
3
Firm performance
3
Graduate business education
3
High technology
3
Hochtechnologie
3
Marketing theory
3
Marketingtheorie
3
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3
Qualifikation
3
Salespeople
3
Unternehmenserfolg
3
Verkaufspersonal
3
relationship marketing
3
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2
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Article
10
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10
Aufsatz in Zeitschrift
10
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English
10
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Helm, Roland
2
Krinner, Stephanie
2
Tzempelikos, Nektarios
2
Aravopoulou, Eleni
1
Birn, Robin
1
Bonfrer, Andre
1
Brodie, Roderick J.
1
Caprara, Robert J.
1
Chen, Youhua
1
Endres, Herbert
1
Jex, Colin F.
1
Kanetkar, Vinay
1
Kooli, Kaouther
1
Kosack, Emmanuel
1
Kumar, V.
1
Mulhern, Francis J.
1
Nagpal, Anish
1
Parsons, Leonard J.
1
Schmalfuß, Martin
1
Schultz, Randall L.
1
Stone, Merlin
1
Venkatesan, Rajkumar
1
Weiss, Doyle L.
1
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International journal of forecasting
Journal of business-to-business marketing
SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Gabler Edition Wissenschaft
6
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
6
Springer eBook Collection
6
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
Advances in business marketing and purchasing
4
JETRO books on-demand
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung / Sonderheft
4
Schriften zur Unternehmensführung
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Betriebswirtschaftliche Schriften
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Kompetenz für Marketing-Innovationen
3
Marketing theory
3
Marketingstudien
3
Routledge interpretive marketing research
3
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ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
3
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
4
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
5
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
6
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
Saved in:
7
Forecasting market shares with disaggregate or pooled data : a comparison of attraction models
Chen, Youhua
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 263-276
Persistent link: https://www.econbiz.de/10001172405
Saved in:
8
A nearest neighbor model for forecasting market response
Mulhern, Francis J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10001172409
Saved in:
9
Forecasting market response
Parsons, Leonard J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 181-189
Persistent link: https://www.econbiz.de/10001172410
Saved in:
10
Recursive estimation as an aid to exploratory data analysis : an application to market share models
Jex, Colin F.
- In:
International journal of forecasting
10
(
1994
)
3
,
pp. 445-453
Persistent link: https://www.econbiz.de/10001174431
Saved in:
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