//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marktforschung"
~isPartOf:"Journal of advertising research"
~subject:"Advertising"
~subject:"Celebrity-Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Advertising
Celebrity-Werbung
Advertising effects
269
Werbewirkung
269
Werbung
95
USA
67
United States
67
Internet marketing
57
Online-Marketing
57
Consumer behaviour
56
Konsumentenverhalten
56
Fernsehwerbung
37
Television advertising
37
Brand management
23
Markenführung
23
Emotion
20
Brand image
19
Markenimage
19
Target group
19
Zielgruppe
19
Psychology of advertising
17
Social Web
17
Social web
17
Werbepsychologie
17
Advertising planning
16
Werbeplanung
16
Marketing management
13
Marketingmanagement
13
Measurement
12
Messung
12
Viral marketing
10
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Großbritannien
8
more ...
less ...
Online availability
All
Undetermined
51
Type of publication
All
Article
100
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
102
Aufsatz in Zeitschrift
102
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Language
All
English
103
Author
All
Precourt, Geoffrey
4
Berthon, Pierre R.
3
Kennedy, Rachel
3
Milfeld, Tyler
3
Pitt, Leyland F.
3
Bellman, Steven
2
Droulers, Olivier
2
Ford, John B.
2
Fulgoni, Gian M.
2
Hanssens, Dominique M.
2
Koslow, Scott
2
Lacoste-Badie, Sophie
2
Nyilasy, Greg
2
Pittman, Matthew
2
Pounders, Kathrynn
2
Reid, Leonard N.
2
Sharp, Byron
2
Stafford, Marla Royne
2
Stipp, Horst
2
Taylor, Jennifer
2
Youn, Kibum
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Agnihotri, Arpita
1
Al-Shuaili, Ahmed Hamed
1
Ang, Lawrence
1
Astous, Alain d'
1
Baker, David John
1
Barros, Lucia Salmonson Guimarães
1
Baxter, Stacey M.
1
Beard, Fred K.
1
Beede, Park
1
Berger, Jonah
1
Berger, Paul D.
1
Bhattacharya, Saurabh
1
Bruwer, Johan
1
Burgos, David
1
Burke, Raymond R.
1
Camey, John P.
1
Campbell, Colin
1
more ...
less ...
Published in...
All
Journal of advertising research
International journal of advertising : the review of marketing communications
168
International journal of advertising : the quarterly review of marketing communications
132
Journal of business research : JBR
128
Journal of marketing communications
120
Journal of advertising : official publication of the American Academy of Advertising
107
Journal of promotion management : innovations in planning and applied research
60
Journal of promotion management : JPM
59
Psychology & marketing
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
41
European journal of marketing : EJM
37
Journal of current issues and research in advertising : JCIRA
37
Health marketing quarterly
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Young consumers : insight and ideas for responsible marketers
30
Journal of marketing research : JMR
29
Marketing letters : a journal of research in marketing
29
Journal of global marketing
27
Journal of advertising
24
Journal of current issues and research in advertising
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of international consumer marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing
21
Asia Pacific journal of marketing and logistics
20
International journal of pharmaceutical and healthcare marketing : IJPHM
20
The journal of product & brand management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of consumer studies
17
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of sports marketing & sponsorship
16
Marketing : ZFP ; journal of research and management
16
Marketing intelligence & planning
16
International journal of hospitality management
15
SpringerLink / Bücher
15
Global business review
14
more ...
less ...
Source
All
ECONIS (ZBW)
103
Showing
1
-
10
of
103
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
2
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
3
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
4
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
5
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
6
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
7
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
8
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
9
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
10
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->