How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Year of publication: |
2024
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Authors: | Stafford, Marla Royne |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 1, p. 1-3
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Subject: | Werbung | Advertising | Werbewirkung | Advertising effects |
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