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subject:"Marktforschung"
~isPartOf:"Journal of advertising research"
~subject:"Celebrity-Werbung"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Celebrity-Werbung
Konsumentenverhalten
Advertising effects
269
Werbewirkung
269
Advertising
95
Werbung
95
USA
67
United States
67
Internet marketing
57
Online-Marketing
57
Consumer behaviour
56
Fernsehwerbung
37
Television advertising
37
Brand management
23
Markenführung
23
Emotion
20
Brand image
19
Markenimage
19
Target group
19
Zielgruppe
19
Psychology of advertising
17
Social Web
17
Social web
17
Werbepsychologie
17
Advertising planning
16
Werbeplanung
16
Marketing management
13
Marketingmanagement
13
Measurement
12
Messung
12
Viral marketing
10
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Großbritannien
8
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Undetermined
34
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Article
65
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Article in journal
65
Aufsatz in Zeitschrift
65
Language
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English
65
Author
All
Chang, Chun-Tuan
2
Droulers, Olivier
2
Lacoste-Badie, Sophie
2
Milfeld, Tyler
2
Pittman, Matthew
2
Youn, Kibum
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Agnihotri, Arpita
1
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Astous, Alain d'
1
Baker, David John
1
Barros, Lucia Salmonson Guimarães
1
Bassett, Bryce R.
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Bellman, Steven
1
Berg, Hanna
1
Berger, Paul D.
1
Bhattacharya, Saurabh
1
Broadbridge, Victoria
1
Bruwer, Johan
1
Calder, Bobby J.
1
Cao, Jiaqi
1
Carlson, Les
1
Carrillat, François A.
1
Chammas, Cristiane Benedetti
1
Chan, Kimmy Wa
1
Chao, Naipeng
1
Chen, Huan
1
Chen, Long
1
Cheung, Wah-leung
1
Choi, Jieun
1
Clancy, Kevin J.
1
Cohen, Justin
1
Costa Filho, Murilo Carrazedo
1
Coyle, James R.
1
Cruthirds, Kevin W.
1
D'Amico, Ted
1
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Published in...
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Journal of advertising research
Journal of business research : JBR
148
International journal of advertising : the review of marketing communications
145
Journal of marketing communications
137
International journal of advertising : the quarterly review of marketing communications
100
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
71
Journal of retailing and consumer services
69
Psychology & marketing
69
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
48
Marketing letters : a journal of research in marketing
44
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
37
European journal of marketing : EJM
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Health marketing quarterly
30
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of brand management : an international journal
28
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
25
International journal of hospitality management
24
Journal of international consumer marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Journal of global marketing
23
Marketing : ZFP ; journal of research and management
23
European journal of marketing
22
Journal of marketing
22
Young consumers : insight and ideas for responsible marketers
21
International journal of sports marketing & sponsorship
18
Journal of consumer behaviour : an international research review
18
Cogent business & management
17
International journal of consumer studies
17
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
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ECONIS (ZBW)
65
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
3
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
4
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
5
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
6
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
7
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
8
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
9
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
10
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
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