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subject:"Marktforschung"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Marketing theory"
~subject:"Aufsatzsammlung"
~subject:"USA"
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Marktforschung
Aufsatzsammlung
USA
Marketing
98
Marketing management
31
Marketingmanagement
31
Lieferantenmanagement
30
Supplier relationship management
30
B-to-B-Marketing
26
Business-to-business marketing
26
industrial marketing
22
business marketing
19
Consumer behaviour
14
Konsumentenverhalten
14
Marketing theory
12
Marketingtheorie
12
United States
12
Beziehungsmarketing
11
Relationship marketing
11
marketing
11
Market research
7
Selling
6
Verkauf
6
Graduate economics education
5
Innovation
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Wirtschaftsstudium
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Betriebswirtschaftsstudium
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Brand management
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Consumption
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Graduate business education
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Islam
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Islamic countries
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Islamische Staaten
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18
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Hutt, Michael D.
3
Lichtenthal, J. David
3
Speh, Thomas W.
3
Helm, Roland
2
Krinner, Stephanie
2
Mummalaneni, Venkatapparao
2
Tzempelikos, Nektarios
2
Wilson, David T.
2
Aravopoulou, Eleni
1
Baker, Jonathan J.
1
Birn, Robin
1
Brodie, Roderick J.
1
Butaney, Gul T.
1
Cluley, Robert
1
Dant, Rajiv P.
1
Delbaere, Marjorie
1
Diaz Ruiz, Carlos Adrian
1
Endres, Herbert
1
Holbrook, Morris B.
1
Honeycutt, Earl D.
1
Kjellberg, Hans
1
Kooli, Kaouther
1
Kosack, Emmanuel
1
Lapuka, Ivan I.
1
Malhotra, Naresh K.
1
Narayandas, Das
1
Ndubisi, Nelson Oly
1
Olson, David
1
Rodriguez, Carlos M.
1
Schmalfuß, Martin
1
Slobodzian, Adam D.
1
Stone, Merlin
1
Storbacka, Kaj
1
Thelen, Shawn T.
1
Uslay, Can
1
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Journal of business-to-business marketing
Marketing theory
Journal of business research : JBR
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of marketing management : MM
20
Industrial marketing management : the international journal for industrial and high-tech firms
16
SpringerLink / Bücher
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of marketing
13
Political marketing in the United States
13
Journal of marketing education : JME
12
Journal of the Academy of Marketing Science
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing intelligence & planning
11
Europäische Hochschulschriften / 5
10
Journal of marketing research : JMR
10
Journal of historical research in marketing
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Series / American Marketing Association
8
Journal of business ethics : JOBE
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
AMS review : official publication of the Academy of Marketing Science
6
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Australasian marketing journal
6
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
The marketing review
6
AMA educators' proceedings
5
Business horizons
5
Enterprise & society : the international journal of business history
5
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
International journal of market research
5
International journal of wine business research : IJWBR
5
International series in quantitative marketing
5
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ECONIS (ZBW)
18
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18
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
3
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
4
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
5
Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
Saved in:
6
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
7
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
Saved in:
8
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
9
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
10
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
1
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