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subject:"Marktforschung"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Marketing theory"
~subject:"Aufsatzsammlung"
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Marktforschung
Aufsatzsammlung
Marketing
98
Marketing management
31
Marketingmanagement
31
Lieferantenmanagement
30
Supplier relationship management
30
B-to-B-Marketing
26
Business-to-business marketing
26
industrial marketing
22
business marketing
19
Consumer behaviour
14
Konsumentenverhalten
14
Marketing theory
12
Marketingtheorie
12
USA
12
United States
12
Beziehungsmarketing
11
Relationship marketing
11
marketing
11
Market research
7
Selling
6
Verkauf
6
Graduate economics education
5
Innovation
5
Wirtschaftsstudium
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Betriebswirtschaftsstudium
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Islam
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Islamic countries
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Islamische Staaten
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Market
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English
7
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Helm, Roland
2
Krinner, Stephanie
2
Tzempelikos, Nektarios
2
Aravopoulou, Eleni
1
Birn, Robin
1
Cluley, Robert
1
Diaz Ruiz, Carlos Adrian
1
Endres, Herbert
1
Holbrook, Morris B.
1
Kooli, Kaouther
1
Kosack, Emmanuel
1
Schmalfuß, Martin
1
Stone, Merlin
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Journal of business-to-business marketing
Marketing theory
SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
6
Springer eBook Collection
6
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
Advances in business marketing and purchasing
4
JETRO books on-demand
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung / Sonderheft
4
Schriften zur Unternehmensführung
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Betriebswirtschaftliche Schriften
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Kompetenz für Marketing-Innovationen
3
Marketingstudien
3
Routledge interpretive marketing research
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ECONIS (ZBW)
7
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
3
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
4
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
5
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
6
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
7
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
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