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subject:"Marktforschung"
~isPartOf:"Journal of business-to-business marketing"
~person:"Lichtenthal, J. David"
~subject:"Aufsatzsammlung"
~subject:"USA"
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Lichtenthal, J. David
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Journal of business-to-business marketing
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The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
Saved in:
2
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
3
Impetus for the topic - building on our long and distinguished past
Lichtenthal, J. David
- In:
Journal of business-to-business marketing
14
(
2007
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10003583759
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