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subject:"Marktforschung"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Electronic Commerce"
~subject:"United States"
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Marktforschung
Electronic Commerce
United States
Product information
5
Produktinformation
5
Consumer behaviour
3
Konsumentenverhalten
3
Viral marketing
3
Virales Marketing
3
Information behaviour
2
Informationsverhalten
2
Mobile Business
2
Mobile business
2
Online retailing
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Online-Handel
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USA
2
Augmented reality
1
Consumer behavior
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Consumer confusion
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Dienstleistungsqualität
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Digital retailing
1
Einzelhandel
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Information sources
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Internet
1
Kaufentscheidung
1
Kundenbindungsprogramm
1
Loyalty program
1
Marketing communications
1
Marketing management
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Marketingmanagement
1
Mental imagery
1
Mobile shopping
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Offline/online scenario
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Perceived informativeness
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Pre-purchase search
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Product review
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Purchase decision
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Purchase intention
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Retail trade
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Service quality
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Taiwan
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Virtual reality
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English
2
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Banerjee, Syagnik
1
Lee, Hyun-hwa
1
Ma, Yoon Jin
1
McDowell, Danielle
1
Poddar, Amit
1
Yancey, Scott
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Psychology & marketing
7
Journal of marketing research : JMR
5
Information systems research : ISR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Agricultural and resource economics review : ARER
3
Journal of business research : JBR
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer behaviour : an international research review
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of electronic commerce research : JECR
3
Working paper / National Bureau of Economic Research, Inc.
3
Economic research report
2
Health marketing quarterly
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
2
The American economic review
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Asia Pacific journal of marketing and logistics
1
Business & information systems engineering
1
Cross-cultural buyer behavior
1
Czech journal of social sciences, business and economics : an international multidisciplinary refereed journal of social sciences, business and economics
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / NHH, Department of Economics
1
Discussion paper series / IZA
1
E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
1
E-work and E-commerce ; Vol. 1
1
ERIM report series research in management
1
Econometric Institute research papers
1
Electronic commerce & digital markets : ecm
1
Electronic commerce research
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Lee, Hyun-hwa
;
Ma, Yoon Jin
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 110-132
Persistent link: https://www.econbiz.de/10009630758
Saved in:
2
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
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