Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Year of publication: |
2012
|
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Authors: | Lee, Hyun-hwa ; Ma, Yoon Jin |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 6.2012, 2, p. 110-132
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Subject: | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Produktinformation | Product information | Dienstleistungsqualität | Service quality | Kaufentscheidung | Purchase decision | USA | United States |
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