//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marktforschung"
~language:"eng"
~person:"Bergkvist, Lars"
~subject:"Target group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Target group
Advertising effects
13
Werbewirkung
13
Advertising
5
Measurement
5
Messung
5
Werbung
5
Celebrity endorsement
3
Celebrity-Werbung
3
psychometrics
3
C-OAR-SE
2
Performance measurement
2
Performance-Messung
2
celebrity endorsement
2
measurement scales
2
validity
2
Australia
1
Australien
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand management
1
Brauerei
1
Brewery
1
Consumer attitudes
1
Football
1
Fußball
1
Markenführung
1
Markenimage
1
Market research
1
Meta-Analyse
1
Meta-analysis
1
P-hacking
1
Personality psychology
1
Personality trait
1
Persönlichkeitsmerkmal
1
Persönlichkeitspsychologie
1
Print advertising
1
Printwerbung
1
Schweden
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Bergkvist, Lars
Pelsmacker, Patrick de
9
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Rozendaal, Esther
6
Dens, Nathalie
5
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Galeotti, Andrea
3
Hruschka, Harald
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Pauwels, Koen
3
Pepall, Lynne
3
Puntoni, Stefano
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Terlutter, Ralf
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Zhong, Weijun
3
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Ascarza, Eva
2
Auty, Susan
2
Baxter, Stacey M.
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Blodgett, Jeffrey G.
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Saved in:
2
The flipside of the sponsorship coin : do you still buy the beer when the brewer underwrites a rival team?
Bergkvist, Lars
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 65-73
Persistent link: https://www.econbiz.de/10009548167
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->