Construct heterogeneity and proliferation in advertising research
Lars Bergkvist and Tobias Langner
| Year of publication: |
2019
|
|---|---|
| Authors: | Bergkvist, Lars ; Langner, Tobias |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 8, p. 1286-1302
|
| Subject: | C-OAR-SE | Measurement | measurement scales | psychometrics | reliability | validity | Messung | Werbung | Advertising | Werbewirkung | Advertising effects | Marktforschung | Market research | Statistische Methode | Statistical method | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1622345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200378