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subject:"Marktforschung"
~person:"Best, Roger J."
~person:"Fritz, Wolfgang"
~person:"Kolos, Krisztina"
~subject:"Management"
~subject:"Versicherung"
~type_genre:"Glossar enthalten"
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Market-based management : strategies for growing customer value and profitability
Best, Roger J.
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2005
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4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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