Market-based management : strategies for growing customer value and profitability
Year of publication: |
2005 ; 4. ed., internat. ed
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Authors: | Best, Roger J. |
Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
Subject: | Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXII, 506 S graph. Darst |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
Language: | English |
ISBN: | 0-13-129372-9 ; 978-0-13-129372-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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