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subject:"Marktforschung"
~subject:"Brand management"
~subject:"Emotion"
~type_genre:"Textbook"
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
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2014
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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Konsumentenverhalten und Marketing : Grundlagen für Strategien und Maßnahmen
Balderjahn, Ingo
;
Scholderer, Joachim
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2007
Persistent link: https://www.econbiz.de/10003400757
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