Konsumentenverhalten und Marketing : Grundlagen für Strategien und Maßnahmen
Ingo Balderjahn; Joachim Scholderer
| Year of publication: |
2007
|
|---|---|
| Authors: | Balderjahn, Ingo ; Scholderer, Joachim |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenführung | Brand management | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory | Deutschland | Germany | Verbraucherverhalten | Marketingstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [shopmedia.haufe-group.com] |
| Extent: | X, 244 S. Ill., zahlr. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [215] - 237 |
| ISBN: | 3-7910-2535-X ; 978-3-7910-2535-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003400757