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subject:"Measurement"
~isPartOf:"Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster"
~isPartOf:"Benchmarking : an international journal ; BIJ"
~subject:"Brand image"
~subject:"New product development"
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
Benchmarking : an international journal ; BIJ
Journal of business research : JBR
13
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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Handbook of research on customer equity in marketing
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International journal of contemporary hospitality management
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Operationalisierungsversuche des Förderauftrags : Ergebnisse und Implikationen einer Literaturstudie
Tschöpel, Michael
-
2010
Persistent link: https://www.econbiz.de/10008772959
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2
Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry
Shahin, Arash
;
Shahiverdi, Somayeh Mohammadi
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
5
,
pp. 857-873
Persistent link: https://www.econbiz.de/10011401430
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