Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry
Year of publication: |
2015
|
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Authors: | Shahin, Arash ; Shahiverdi, Somayeh Mohammadi |
Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 22.2015, 5, p. 857-873
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Subject: | Satisfaction | Product design | Quality | Kano model | Customer lifetime value | New product development | Produktentwicklung | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Kundenzufriedenheit | Customer satisfaction | Produktgestaltung | Messung | Measurement | Innovation |
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