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subject:"Measurement"
~isPartOf:"Benchmarking : an international journal ; BIJ"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand image"
~subject:"Brand management"
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Benchmarking : an international journal ; BIJ
European journal of marketing : EJM
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Handbook of research on customer equity in marketing
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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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2
Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry
Shahin, Arash
;
Shahiverdi, Somayeh Mohammadi
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
5
,
pp. 857-873
Persistent link: https://www.econbiz.de/10011401430
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