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subject:"Measurement"
~isPartOf:"Benchmarking : an international journal ; BIJ"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand image"
~subject:"Kundenintegration"
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Measurement
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6
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Benchmarking : an international journal ; BIJ
European journal of marketing : EJM
Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of retailing and consumer services
12
International journal of hospitality management
9
The journal of services marketing
9
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8
The journal of product & brand management
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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Journal of the Academy of Marketing Science
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Technological forecasting & social change : an international journal
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The journal of business & industrial marketing
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International journal of services and operations management
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Journal of service theory and practice : JSTP
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The service industries journal
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Cogent business & management
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Journal of creating value
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The journal of brand management : an international journal
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AMS review : official publication of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
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European Sport management quarterly : ESMQ
3
European management journal
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Journal of business-to-business marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
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MSI reports : working paper series
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SpringerLink / Bücher
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Australasian marketing journal
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Business horizons
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Central European business review : CEBR
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Electronic markets : the international journal on networked business
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ECONIS (ZBW)
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1
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
2
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
3
Assessing value co-creation and value capture potential in services : a management framework
Töytäri, Pekka
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
2
,
pp. 254-274
Persistent link: https://www.econbiz.de/10011279602
Saved in:
4
Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry
Shahin, Arash
;
Shahiverdi, Somayeh Mohammadi
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
5
,
pp. 857-873
Persistent link: https://www.econbiz.de/10011401430
Saved in:
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