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subject:"Measurement"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Brand image"
~subject:"Qualitative Methode"
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Measurement
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Customer value
6
Kundenwert
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Frischmann, Tanja
1
Gensler, Sonja
1
Graf, Albert
1
Maas, Peter
1
Pérez, Andrea
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Rodríguez del Bosque, Ignacio A.
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Journal of financial services marketing : JFSM
Journal of business research : JBR
13
The journal of product & brand management
8
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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Journal of marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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MSI reports : working paper series
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SpringerLink / Bücher
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The journal of services marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Cogent business & management
2
Handbook of research on customer equity in marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer behaviour : an international research review
2
Journal of creating value
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing research : JMR
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Journal of service theory and practice : JSTP
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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A focused issue on the marketing process in organizational competence
1
Academia : revista Latinoamericana de administración
1
Acta Wexionensia
1
Amfiteatru economic : an economic and business research periodical
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Australasian marketing journal
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Benchmarking : an international journal ; BIJ
1
Business-to-business brand management : theory, research and executive case study exercises
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Creating and managing superior customer value
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Decision
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Edward Elgar E-Book Archive
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Customer values and CSR image in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
Saved in:
2
Influence of perceptual metrics on customer profitability : the mediating effect of behavioural metrics
Frischmann, Tanja
;
Gensler, Sonja
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10009161445
Saved in:
3
Customer value analysis in financial services
Maas, Peter
;
Graf, Albert
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
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