Customer value analysis in financial services
Year of publication: |
2008
|
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Authors: | Maas, Peter ; Graf, Albert |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 13.2008/09, 2, p. 107-120
|
Subject: | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Finanzdienstleistung | Financial services | Qualitative Methode | Qualitative method |
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