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subject:"Measurement"
~person:"Berenguer Contrí, Gloria"
~person:"Romero, Jaime"
~subject:"Brand image"
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Measurement
Brand image
Beziehungsmarketing
5
Customer value
5
Kundenwert
5
Relationship marketing
5
Brand management
4
Markenführung
4
Markenimage
4
Consumer behaviour
3
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Bayes-Statistik
1
Bayesian inference
1
Betriebliche Wertschöpfung
1
Brand equity
1
CHAID
1
Competitive advantage
1
Corporate reputation
1
Customer integration
1
Customer lifetime value
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Customer participation
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Customer perception
1
Customer satisfaction
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Einzelhandel
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Ethiopia
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Hotel industry
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Hotellerie
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Berenguer Contrí, Gloria
Romero, Jaime
Kumar, V.
10
Kim, Kyung Hoon
4
Brodie, Roderick J.
3
Gil Saura, Irene
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Rust, Roland T.
3
Shah, Denish
3
Wang, Shuman
3
Wiesel, Thorsten
3
Bahreinizad, Manizheh
2
Bauer, Hans H.
2
Esmaeilpour, Majid
2
Friederichs-Schmidt, Silke
2
Gallarza, Martina G.
2
Hammerschmidt, Maik
2
Heitmann, Mark
2
Hollebeek, Linda D.
2
Jain, Dipak
2
Kibos, Kiprop Eric
2
Kießling, Tina
2
Kim, Juran
2
Kim, Sang Jin
2
Ko, Eunju
2
Lafleur, Martin J.
2
Langat, Kipkirui Daniel
2
Leone, Robert P.
2
Leroi-Werelds, Sara
2
Luce, Fernando Bins
2
Mengen, Andreas
2
Moradi, Kianoosh
2
Odunga, Mukoswi Robert
2
Perdue, Richard R.
2
Petersen, J. Andrew
2
Qu, Hailin
2
Rajagopal, Dr
2
Shin, Hakseung
2
Silveira, Cleo Schmitt
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International journal of business environment : IJBE
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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1
Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage
Yagüe Guillén, María Jésus
;
Romero, Jaime
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10011663950
Saved in:
2
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
3
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
4
Relating brand equity and customer equity : an exploratory study
Romero, Jaime
;
Yagüe Guillén, María Jésus
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 631-651
Persistent link: https://www.econbiz.de/10011443609
Saved in:
5
A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime
;
Lans, Ralf van der
;
Wierenga, Berend
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
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