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subject:"Measurement"
~person:"Berenguer Contrí, Gloria"
~person:"Rust, Roland T."
~subject:"Brand image"
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Measurement
Brand image
Customer value
9
Kundenwert
9
Beziehungsmarketing
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4
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4
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customer equity
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customer lifetime value
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Berenguer Contrí, Gloria
Rust, Roland T.
Kumar, V.
10
Kim, Kyung Hoon
4
Brodie, Roderick J.
3
Gil Saura, Irene
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Romero, Jaime
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Shah, Denish
3
Wang, Shuman
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Wiesel, Thorsten
3
Bahreinizad, Manizheh
2
Bauer, Hans H.
2
Esmaeilpour, Majid
2
Friederichs-Schmidt, Silke
2
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2
Hammerschmidt, Maik
2
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Hollebeek, Linda D.
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Jain, Dipak
2
Kibos, Kiprop Eric
2
Kießling, Tina
2
Kim, Juran
2
Kim, Sang Jin
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Ko, Eunju
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Lafleur, Martin J.
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Langat, Kipkirui Daniel
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Leone, Robert P.
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Leroi-Werelds, Sara
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Mengen, Andreas
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Perdue, Richard R.
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Qu, Hailin
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Rajagopal, Dr
2
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Handbook of research on customer equity in marketing
1
Journal of marketing
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
3
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
4
Drivers of customer equity
Rust, Roland T.
;
Kim, James
;
Dong, Yue
;
Kim, Tom J.
; …
- In:
Handbook of research on customer equity in marketing
,
(pp. 17-43)
.
2015
Persistent link: https://www.econbiz.de/10010483503
Saved in:
5
Measuring customer equity and calculating marketing ROI
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 588-601)
.
2006
Persistent link: https://www.econbiz.de/10003420686
Saved in:
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