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subject:"Measurement"
~person:"Berenguer Contrí, Gloria"
~subject:"Brand image"
~subject:"Customer value"
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Measurement
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Beziehungsmarketing
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Kundenwert
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Berenguer Contrí, Gloria
Kumar, V.
36
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Verhoef, Peter C.
13
Bauer, Hans H.
12
Wiesel, Thorsten
12
Fader, Peter
11
Hammerschmidt, Maik
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Helm, Sabrina
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Günter, Bernd
9
Heinonen, Kristina
9
Bruhn, Manfred
8
Glady, Nicolas
8
Homburg, Christian
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Krafft, Manfred
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Mengen, Andreas
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Neslin, Scott A.
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Payne, Adrian
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Petersen, J. Andrew
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Rajagopal
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Rust, Roland T.
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Saarijärvi, Hannu
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Venkatesan, Rajkumar
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Becker, Roman
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Daschmann, Gregor
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Grönroos, Christian
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Hadwich, Karsten
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Lehmann, Donald R.
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The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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