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subject:"Measurement"
~person:"Berenguer Contrí, Gloria"
~subject:"Brand image"
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Measurement
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Berenguer Contrí, Gloria
Kumar, V.
11
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Gil Saura, Irene
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The journal of brand management : an international journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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2
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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