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subject:"Measurement"
~person:"Perdue, Richard R."
~person:"Singh, Siddharth S."
~subject:"Brand image"
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Search: subject_exact:"Customer equity"
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Measurement
Brand image
Customer value
9
Kundenwert
9
Beziehungsmarketing
8
Relationship marketing
8
Hotel industry
4
Hotellerie
4
Betriebliche Wertschöpfung
3
Customer integration
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Kundenintegration
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Messung
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Social Web
3
Social web
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Consumer behaviour
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Internet marketing
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Online-Marketing
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Theory
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customer engagement behaviors
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Customer lifetime financial value
1
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Estimation theory
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Gastronomie
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Hospitality industry
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Hospitality marketing strategy
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Perdue, Richard R.
Singh, Siddharth S.
Kumar, V.
10
Kim, Kyung Hoon
4
Brodie, Roderick J.
3
Gil Saura, Irene
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Romero, Jaime
3
Rust, Roland T.
3
Shah, Denish
3
Wang, Shuman
3
Wiesel, Thorsten
3
Bahreinizad, Manizheh
2
Bauer, Hans H.
2
Berenguer Contrí, Gloria
2
Esmaeilpour, Majid
2
Friederichs-Schmidt, Silke
2
Gallarza, Martina G.
2
Hammerschmidt, Maik
2
Heitmann, Mark
2
Hollebeek, Linda D.
2
Jain, Dipak
2
Kibos, Kiprop Eric
2
Kießling, Tina
2
Kim, Juran
2
Kim, Sang Jin
2
Ko, Eunju
2
Lafleur, Martin J.
2
Langat, Kipkirui Daniel
2
Leone, Robert P.
2
Leroi-Werelds, Sara
2
Luce, Fernando Bins
2
Mengen, Andreas
2
Moradi, Kianoosh
2
Odunga, Mukoswi Robert
2
Petersen, J. Andrew
2
Qu, Hailin
2
Rajagopal, Dr
2
Shin, Hakseung
2
Silveira, Cleo Schmitt
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Faculty & research / Insead : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
4
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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
Measuring customer lifetime value : models and analysis
Singh, Siddharth S.
;
Jain, Dipak
-
2013
Persistent link: https://www.econbiz.de/10010235008
Saved in:
4
Customer lifetime value measurement
Borle, Sharad
;
Singh, Siddharth S.
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
Saved in:
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