Customer lifetime value measurement
Year of publication: |
2008
|
---|---|
Authors: | Borle, Sharad ; Singh, Siddharth S. ; Jain, Dipak |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 54.2008, 1, p. 100-112
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Lebenszyklus | Life cycle | Messung | Measurement | Operations Research | Operations research |
-
Customer equity management as formative second-order construct
Bruhn, Manfred, (2008)
-
The role of channel quality in customer equity management
Dong, Weimin, (2007)
-
The Role of Channel Quality in Customer Equity Management
Dong, Weimin, (2012)
- More ...
-
Singh, Siddharth S., (2009)
-
Customer Lifetime Value Measurement
Borle, Sharad, (2008)
-
The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation
Borle, Sharad, (2007)
- More ...