//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Measurement"
~person:"Singh, Siddharth S."
~person:"Wiesel, Thorsten"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer equity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Measurement
Brand image
Customer value
17
Kundenwert
17
Beziehungsmarketing
11
Relationship marketing
11
Messung
4
USA
4
United States
4
Theorie
3
Theory
3
Consumer behaviour
2
Customer retention
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenbindung
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Shareholder Value
2
Shareholder value
2
Accounting valuation
1
Betriebliche Finanzwirtschaft
1
Betriebliche Wertschöpfung
1
Bilanzielle Bewertung
1
Brand equity
1
Business process management
1
Capital structure
1
Confidence
1
Consumer confidence index
1
Corporate annual report
1
Customer analysis
1
Customer equity
1
Customer loyalty
1
Customer relationship management
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Estimation theory
1
Firm valuation
1
Forecasting model
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
5
Author
All
Singh, Siddharth S.
Wiesel, Thorsten
Kumar, V.
10
Kim, Kyung Hoon
4
Brodie, Roderick J.
3
Gil Saura, Irene
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Romero, Jaime
3
Rust, Roland T.
3
Shah, Denish
3
Wang, Shuman
3
Bahreinizad, Manizheh
2
Bauer, Hans H.
2
Berenguer Contrí, Gloria
2
Esmaeilpour, Majid
2
Friederichs-Schmidt, Silke
2
Gallarza, Martina G.
2
Hammerschmidt, Maik
2
Heitmann, Mark
2
Hollebeek, Linda D.
2
Jain, Dipak
2
Kibos, Kiprop Eric
2
Kießling, Tina
2
Kim, Juran
2
Kim, Sang Jin
2
Ko, Eunju
2
Lafleur, Martin J.
2
Langat, Kipkirui Daniel
2
Leone, Robert P.
2
Leroi-Werelds, Sara
2
Luce, Fernando Bins
2
Mengen, Andreas
2
Moradi, Kianoosh
2
Odunga, Mukoswi Robert
2
Perdue, Richard R.
2
Petersen, J. Andrew
2
Qu, Hailin
2
Rajagopal, Dr
2
Shin, Hakseung
2
Silveira, Cleo Schmitt
2
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
1
Journal of marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring customer lifetime value : models and analysis
Singh, Siddharth S.
;
Jain, Dipak
-
2013
Persistent link: https://www.econbiz.de/10010235008
Saved in:
2
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
3
Linking customer and financial metrics to shareholder value : the leverage effect in customer-based valuation
Schulze, Christian
;
Skiera, Bernd
;
Wiesel, Thorsten
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009737493
Saved in:
4
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
5
Customer lifetime value measurement
Borle, Sharad
;
Singh, Siddharth S.
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->