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subject:"Measurement"
~source:"econis"
~subject:"brand equity"
~type_genre:"Hochschulschrift"
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ECONIS (ZBW)
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Understanding consumer perceptions in the digital environment
Hein, Sebastian
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2021
Persistent link: https://www.econbiz.de/10012543212
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Variants of variance : the information utility of brand buzz dispersion
Fischer, Stefan
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2021
Persistent link: https://www.econbiz.de/10013172397
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Einzigartigkeit von Konsumenten und Marken: eine Symbiose der Eigenschaften
Franck, Anja
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2017
Persistent link: https://www.econbiz.de/10011987948
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Die Messung und Validierung des Wertschöpfungspotentials globaler Marken
Hornig, Tobias
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2013
Persistent link: https://www.econbiz.de/10010356513
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