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subject:"Measurement"
~subject:"Brand image"
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
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Marketing Performance : Messen - Analysieren - Optimieren
Bauer, Hans H.
;
Stokburger, Gregor
;
Hammerschmidt, Maik
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002934089
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