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subject:"Messe"
~accessRights:"free"
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~isPartOf:"Journal of business-to-business marketing"
~subject:"Tourismus"
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Messe
Tourismus
Trade fair
4
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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Intereconomics : review of European economic policy
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ECONIS (ZBW)
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The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
2
Fairness perceptions, happiness, and behavioral intentions in trade fairs : an investigation from the relational model of justice
Rai, Shivam
;
Narwal, Preeti
- In:
Journal of business-to-business marketing
31
(
2024
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014574590
Saved in:
3
An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
4
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
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