//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Messe"
~accessRights:"restricted"
~subject:"Relationship marketing"
~subject:"Theory"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Messewesen"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Messe
Relationship marketing
Theory
USA
Event sector
84
Veranstaltungswirtschaft
84
Trade fair
73
Event-Marketing
28
Deutschland
24
Germany
24
Veranstaltung
18
Digitalisierung
15
Event marketing
15
Event
14
Beziehungsmarketing
11
Digitization
11
Messebeteiligung
11
Trade fair participation
11
B-to-B-Marketing
10
Business-to-business marketing
10
Consumer behaviour
9
Holiday behaviour
9
Konsumentenverhalten
9
Theorie
9
Tourism
9
Tourism marketing
9
Tourismus
9
Tourismusmarketing
9
Urlaubsverhalten
9
Conference
8
Großveranstaltung
8
Konferenz
8
Lieferantenmanagement
8
Marketing management
8
Marketingmanagement
8
Supplier relationship management
8
Trade fairs
8
Welt
8
World
8
Destination management
7
Destinationsmanagement
7
more ...
less ...
Online availability
All
Undetermined
Free
34
Type of publication
All
Article
51
Book / Working Paper
30
Journal
1
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Hochschulschrift
12
Aufsatz im Buch
6
Book section
6
Aufsatzsammlung
4
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
3
Konferenzbeitrag
3
Thesis
3
Arbeitspapier
1
Bildband
1
Case study
1
Fallstudie
1
Graue Literatur
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
57
German
25
Author
All
Bathelt, Harald
3
Gopalakrishna, Srinath
3
Kirchgeorg, Manfred
3
Silva, Pedro Mendonça
3
Stoeck, Norbert
3
Dornscheidt, Werner M.
2
Fu, Xiaoxiao
2
Geldres-Weiss, Valeska V.
2
Knoll, Thorsten
2
Kunze, Ralf
2
Lin, Yeqiang
2
Luo, Qiuju
2
Menke, Christoph
2
Moutinho, Victor Ferreira
2
Penzkofer, Horst
2
Sarmento, Maria
2
Vale, Vera Teixeira
2
Wiedmann, Martin
2
Zanger, Cornelia
2
Zeng, Gang
2
Zhong, Dixi
2
Adams, Russell
1
Agyapong, Gloria Kakrabah-Quarshie
1
Alias, Zauyani Zainal Mohamed
1
Anguera-Torrell, Oriol
1
Balaji, M. S.
1
Bannas, Vera
1
Beatson, Amanda
1
Berry, Cornelius
1
Bloch, Peter H.
1
Boyd, D. Eric
1
Brailly, Julien
1
Brown, Brian P.
1
Béliard, Anne-Sophie
1
Chi, Yeong Nain
1
Chun, Chang-Suk
1
Coyle, Tom
1
Crecelius, Andrew T.
1
Cudny, Waldemar
1
Ding, Yu-Chun
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Wissenschaftliche Konferenz Eventforschung <11., 2019, Chemnitz>
1
Published in...
All
SpringerLink / Bücher
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of hospitality management
5
Research
5
Journal of business-to-business marketing
3
Springer eBook Collection
3
The journal of business & industrial marketing
3
Edward Elgar E-Book Archive
2
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
2
Ifo-Schnelldienst
2
Journal of business research : JBR
2
Journal of customer behaviour
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Tourism management : research, policies, practice
2
Birkhäuser Generalstandingorder
1
Contributions to Economics
1
Economic geography
1
Edition KWV
1
Elgar original reference
1
Entrepreneurial Management und Standortentwicklung
1
Entrepreneurial Management und Standortentwicklung, Perspektiven für Unternehmen und Destinationen
1
European review of economic history : EREH
1
Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
1
Gabler Edition Wissenschaft / Schriftenreihe der HHL- Leipzig Graduate School of Management
1
In DETAIL Ser.
1
In detail
1
Industry and innovation
1
International Journal of Hospitality and Event Management
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
Journal of economic geography
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international trade & commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing for higher education
1
Journal of travel and tourism marketing
1
Management for Professionals
1
Management international review : MIR ; journal of international business
1
more ...
less ...
Source
All
ECONIS (ZBW)
82
Showing
1
-
10
of
82
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities
Jung, Shinyong
;
Park, Kwangsoo
;
Lee, Yoon Joo
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10014513619
Saved in:
2
Fairness perceptions, happiness, and behavioral intentions in trade fairs : an investigation from the relational model of justice
Rai, Shivam
;
Narwal, Preeti
- In:
Journal of business-to-business marketing
31
(
2024
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014574590
Saved in:
3
Socio-economic effects of trade fairs on host cities from a citizens' perspective : the case of Thessaloniki, Greece
Kourkouridis, Dimitris
;
Frangopoulos, Yannis
; …
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10014319915
Saved in:
4
Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014304487
Saved in:
5
Exhibitors' performance at international trade shows : does export firms' experience matter?
Geldres-Weiss, Valeska V.
;
Monreal-Pérez, Joaquin
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10012821543
Saved in:
6
Massenmagnet oder Publikumskiller? : eine experimentelle online-Studie zum Einfluss von Hintergrundmusik und Persönlichkeit auf die subjektive Bewertung des präsentierenden Unterne...
Herr, Julia
;
Georgi, Richard von
;
Starcke, Katrin
- In:
Events und Wege aus der Krise : "The New Normal" aus …
,
(pp. 139-158)
.
2022
Persistent link: https://www.econbiz.de/10013163172
Saved in:
7
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
8
A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 509-528
Persistent link: https://www.econbiz.de/10013165190
Saved in:
9
Trade fairs and exhibitions in the Ghanaian public sector : meaning, relevance, and requirements
Agyapong, Gloria Kakrabah-Quarshie
;
Light, Osman
;
Twum, …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 177-197)
.
2022
Persistent link: https://www.econbiz.de/10013415092
Saved in:
10
Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 559-583
Persistent link: https://www.econbiz.de/10013277286
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->