Driving participation and investment in B2B trade shows : the organizer view
Roberto Mora Cortez, Wesley J. Johnston, Srinath Gopalakrishna
| Year of publication: |
2022
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|---|---|
| Authors: | Mora Cortez, Roberto ; Johnston, Wesley J. ; Gopalakrishna, Srinath |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 1092-1105
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| Subject: | Difference-in-differences | Field experiment | Marketing budget | Means-end theory | Tobit model | Trade shows | Theorie | Theory | Messe | Trade fair | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169501