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subject:"Mexiko"
subject:"USA"
~person:"Jain, Varsha"
~subject:"Auslandsinvestition"
~subject:"Consumer behaviour"
~subject:"Digital platform"
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Mexiko
USA
Auslandsinvestition
Consumer behaviour
Digital platform
India
28
Indien
21
Konsumentenverhalten
13
Advertising effects
7
Werbewirkung
7
Luxury goods
6
Luxusgüter
6
Brand image
5
Celebrity endorsement
5
Conceptual model
5
Markenimage
5
Advertising
4
Brand management
4
Celebrity endorsements
4
Celebrity-Werbung
4
Markenführung
4
Qualitative research
4
Indian consumers
3
Werbung
3
Youth
3
Advertising and marketing
2
Consumer behavior
2
Digitale Plattform
2
Focus group discussion
2
Generation Y
2
Influences
2
Jugendliche
2
Luxury branding
2
Meaning transfer
2
Meaning transfer model
2
Political branding
2
Stakeholder
2
Structural equation modelling
2
Artists
1
Asia-pacific
1
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1
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research-article
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English
14
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Jain, Varsha
Khare, Arpita
65
Pradhan, Jaya Prakash
36
Nunnenkamp, Peter
28
Sinate, David
27
Chawla, Deepak
21
Kumar, Nagesh
21
Ranjan, Prabhash
20
Iqbal, Badar Alam
18
Patnaik, Ila
17
Shah, Ajay
17
Kathuria, Vinish
16
Fanai, Vanlalruata
15
Joy, Sara
14
Patibandla, Murali
14
Bhasin, Niti
13
Nandy, Srejita
13
Parayitam, Satyanarayana
13
Roy, Subhadip
13
Sasidharan, Subash
13
Vadlamannati, Krishna Chaitanya
13
Kumar, Vikas
12
Mishra, Sita
12
Athukorala, Premachandra
11
Chakravorty, Ujjayant
11
Cravino, Javier
11
Goyal, Tanu M.
11
Harrison, Ann E.
11
Lederman, Daniel
11
Martin, Leslie A.
11
Narayanan, K.
11
Nataraj, Shanthi
11
Olarreaga, Marcelo
11
Balasubramanyam, Vudayagiri N.
10
Banerjee, Arindam
10
Klenow, Peter J.
10
Kumarasamy, Durairaj
10
Mukherjee, Arpita
10
Mukherjee, Jaydeep
10
Singh, Nirvikar
10
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Asia-Pacific journal of business administration
2
Journal of marketing communications
2
Middle East journal of management : MEJM
2
Asia-Pacific Journal of Business Administration
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of management concepts and philosophy : IJMCP
1
Metamorphosis : a journal of management research
1
South Asian journal of management : SAJM
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
13
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1
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1
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
3
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
4
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
5
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
6
Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha
;
Arora, Jasbeersingh
;
Ganesh B. E.
; …
- In:
Middle East journal of management : MEJM
3
(
2016
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
Saved in:
7
Developing a sequential framework for nostalgia deployment : the Indian context
Jain, Varsha
;
Chandani, Komal
;
Ganesh, B. E.
- In:
Middle East journal of management : MEJM
3
(
2016
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10011636898
Saved in:
8
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
9
Does explicit comparative advertising affect Indian consumers' attitudes towards low and high-involvement product?
Jain, Varsha
;
Trivedi, Rohit
;
Joshi, Vikrant
;
Daswani, …
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
Saved in:
10
Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
Saved in:
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