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subject:"Mobile business"
~subject:"Business organization"
~subject:"Consumer behaviour"
~type_genre:"Fallstudie"
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Handbook of research on mobile marketing management
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Service-Externalisierung : ein wettbewerbsstrategisches Konzept im Management IT-basierter Dienstleistungen
Löffler, Carolin
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2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009158924
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Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
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